The Tree-Free Universe: We Built the Flywheel. We Own all the IP's.
From pulp-free absorbent cores → to AI retail engines → to global certification marks. Every element is proprietary. Every part spins the Retail Flywheel.
The Physical
We invented the econoLiite Core® — the world’s first tree-free absorbent system.
The Digital
We built TreeFree Connexion® — a full-stack AI retail operating system.
The Trust
We created TreeFree Passport® — the certification compliance and ESG.
THE IP ENGINE
Our power is not just product — it’s intellectual property.
Core IP
Proprietary econoLiite Core® architecture — EU, North America, LATAM patents.
Digital Core
TreeFree Connexion® — AI modules for velocity, swap, ESG.
Certification IP
TreeFree PASSPORT® — registered mark for compliance & consumer trust.
Trademark Fortress
In-store physical products (diapers, femcare, incontinence).
Online digital systems (platforms, dashboards, social, e-commerce).
THE RETAIL FLYWHEEL: SCALE WITHOUT LIMITS
TreeFree Diaper® becomes the private label standard — retailers own the aisle, margins compound, compliance is proof, and scale goes global.
The flywheel accelerates as full-shelf swaps drive adoption, margin, and trust. ESG proof locks compliance, IP secures advantage. Expansion runs Europe → North America → LATAM, compounding scale without limit.
The Date Core →
Predicts retail velocity before a single unit ships. By removing guesswork, VELO turns category resets into science. In the Universe, this is the engine of foresight.
The Adoption Core →
One-click shelf swap replaces pulp clones with TreeFree. Planogram-fit by design, retailers flip the aisle instantly. In the Universe, this is the engine of adoption and margin.
The Trust Core →
Every pack carries batch-level ESG proof: EUDR, Scope 3, Packaging. Scans build consumer trust, retailer protection, and boardroom confidence. In the Universe, this is the engine of trust.
Certified Where It Counts: Performance. Planet. Compliance.
MEDIA COVERAge
