🌍 The ESG Cost Ratio: Europe’s First Ratio That Turns ESG From Cost → EBITDA Upside
ECR INDEX (ESG Cost Ratio): It is to sustainability what the P/E ratio is to equities. ECR exposes the hidden compliance drag in every pulp/SAP diaper SKU ✔ — and shows how TreeFree Diaper® hits 0.00Trust ✔
Clearer Performance
✔️ ECR shows
29–36% hidden ESG overhead in legacy pulp/SAP diapers
✔️ TreeFree Diaper® =
ECR 0.00 by design
✔️ One ratio retailers, CFOs, and boards can track across every SKU
Proven Planet Advantage
🌍 TreeFree Diaper® verified zero-pulp — powered by
econoLiite Core®
💧 ~50% less water footprint vs pulp/SAP SKUs
🌱 ~47% lower CO₂ emissions, fully EUDR aligned
Retail & Capital Ready
🛒
Instant shelf swap → planogram-fit, private label certified
📦
QR-enabled batch traceability → ecoScore App for board + consumer proof
💹
EBITDA upside: recover $2–$3 per pack, $15–$18 per case
ECR INDEX — FROM AUDIT BURDEN TO BALANCE SHEET STRENGTH
From pulp compliance to Scope 3, from packaging laws to QR transparency — the ECR INDEX turns hidden ESG costs into a measurable ratio that drives financial strength. It is the first benchmark that converts compliance drag into EBITDA upside and capital efficiency.
Retailers face escalating ESG regulation. ECR (ESG Cost Ratio) flips the script: it exposes the 29–36% drag embedded in every pulp/SAP diaper, then proves how TreeFree Diaper® delivers ECR = 0.00. With zero-pulp compliance, SGS-verified performance, and QR-enabled batch traceability, what was once an audit burden becomes boardroom confidence, lower cost of capital, and stronger fiduciary defense..
Benefits →
EBITDA upside | Margin defense | Audit speed
Impact →
CO₂ Saved | Water Saved | Trees Spared
Lift →
EUDR | Scope 3 | Packaging Laws | TreeFree PASSPORT®
TreeFree Connexion® — The AI Breakthrough
TreeFree Connexion® was built as the world’s first retail operating system for hygiene. Powered by millions of lines of AI code and millions of retail + ESG vectors, its mission was simple: predict diaper sales velocity, automate compliance, and enable private-label swaps at scale.
But along the way, Connexion uncovered something bigger. Buried in the data was a hidden cost every retailer carried — the pulp/SAP dependency that created a 29–36% compliance drag in every SKU. What was invisible to boards and investors for decades is now measurable, reportable, and replaceable. Connexion turned discovery into advantage
TreeFree Diaper® ECR INDEX — ESG Cost Ratio
From that discovery came the ECR INDEX — the ESG Cost Ratio. ECR is to sustainability what the P/E ratio is to equities: a single metric that makes ESG costs visible. It measures the compliance overhead vs baseline COGS in diapers, exposing the silent ESG tax that erodes margins. Legacy pulp/SAP diapers score between 0.29 and 0.36 — meaning one-third of production cost is wasted on compliance drag. TreeFree Diaper® scores 0.00. For CEOs, CFOs, and CSOs, the ECR INDEX reframes ESG not as an expense, but as a lever for EBITDA upside, lower capital costs, and stronger fiduciary defense.
TreeFree Diaper® Delivers: Physical. Digital. Trust.
MEDIA COVERAge
