💹 The Uber for Hygiene — Massive Upside TAM
From pulp-locked duopoly → to retailer-owned flywheel.
The Market Flip
📊 2000–2020: Retailers grew +144% ($110B → $300B).
📉 Pampers + Huggies only grew +53% ($9.5B → $14.5B).
➡ Power shifted. Retailers now own the aisle, the consumer, and the ESG mandate.
TAM Expansion
🚀 Traditional diapers = $67B category.
🌍 TreeFree reframes hygiene as a $150B ESG platform:
• Baby Care
• Adult Incontinence
• FemCare
The Investor Flywheel
🔄 Retail Swap → ESG Proof → Margin Upside → Scale → Repeat.
Every store adoption compounds value.
ESG DRIVES SHAREHOLDER VALUE
When ESG proof becomes margin upside, investors win twice: lower compliance drag and higher growth velocity.
TreeFree with iESG moves diapers from cost center to profit driver. Every retailer swap compounds: compliance costs drop, margins expand, scale accelerates. The investor flywheel turns iESG alignment into durable, repeatable returns.
Financial Translation →
• Gross Margin: Massive for retailers.
• Compliance Cost: -50% vs pulp-based suppliers.
• Shelf Velocity: Predicted before listing (VELO engine).
Growth Translation →
• Retailers = built-in distribution → zero CAC.
• TAM = diapers + incontinence + femcare → $150B.
• Scaling model mirrors Uber: city → region → continent.
• SWAP = selling with a promise.
Investor Translation →
iESG is a first in diapers = regulatory tailwind, not headwind.
Stakeholders (customers, partners, regulators) are aligned by design.
Every swap = shareholder upside, because iESG proof → trust → durable scale. We deliver ESG integrity.
PRESS RELEASES
GreenCore Solutions and Merkas Tekstil Enter Strategic Supply MOU to Scale TreeFree Diaper® Rollout Across Europe
TORONTO, CANADA, FRANKFURT, GERMANY & ISTANBUL, TURKEY – September 17, 2025 – GreenCore Solutions Corp. (“GreenCore”), the global leader in tree-free diaper innovation, today announced the signing of a strategic Memorandum of Understanding (MOU) with Merkas Tekstil Sanayi ve Ticaret A.Ş. (“Merkas”), a premier Turkish manufacturer of air through bonded (ATB) nonwoven materials, to supply next-generation substrates such as ADL, as well as cover layers like TopSheet for GreenCore’s private label TreeFree Diaper® and FemCare UltraThin products across Europe. Click here for more
Previous Releases
PRESS RELEASES
GreenCore and Emerson TEN Partner on TreeFree Diaper® In-Store POS Displays
TORONTO, CANADA & FRANKFURT, GERMANY - July 21, 2025 – GreenCore Solutions Corp. (“GreenCore”), the global leader in tree-free disposable baby diaper innovation, today announced a strategic partnership with Emerson TEN OÜ (“Emerson”), an Estonian-based retail display and point-of-sale (POS) solutions leader, to transform in-store visibility and sales performance for TreeFree Diaper® and FemCare UltraThin across major European markets. Click here for more
Previous Releases
PRESS RELEASES
GreenCore’s TreeFree Diaper™ Innovation Leads to FemCare UltraThin Launch in Europe
TORONTO, CANADA & FRANKFURT, GERMANY - May 12, 2025 – GreenCore Solutions Corp. (“GreenCore”), a global leader in tree-free hygiene innovation, today announced the official launch of FemCare UltraThin, the company’s first tree-free feminine care line, available with universal packaging to private label retailers across Europe. Click here for more
Previous Releases
PRESS RELEASES
GreenCore’s TreeFree Diaper™ ‘Made-in-Europe’ Via PATH+ OEM Partner Program
TORONTO, CANADA & FRANKFURT, GERMANY - May 5, 2025 /PRNewswire/ -GreenCore Solutions Corp. (GreenCore) today announced the launch of full-scale European production of its flagship TreeFree Diaper™, marking a major milestone in its Retail Private Label Program (RPLP). The diaper is now 100% Made in Europe and positioned to meet accelerating retailer demand across the EU. Click here for more
Previous Releases
PRESS RELEASES
GreenCore Launches TreeFree Diaper Private Label Program – The Smart Eco Diaper for Modern European Retailers
TORONTO, CANADA & FRANKFURT, GERMANY - April 7, 2025 /PRNewswire/ -GreenCore Solutions Corp. (GreenCore), the global pioneer in tree-free hygiene technology, today announces the launch of the TreeFree Diaper™ Retail Private Label Program (RPLP) - a next-generation offering in sustainable baby care tailored for forward-thinking European retailers and modern moms. This eco-optimized, SGS-tested diaper platform helps retailers launch premium, planet-friendly store brands with speed, margin strength, and zero compromise on softness and performance. Click here for more
Previous Releases
PRESS RELEASES
GreenCore Solutions Corp. Expands TreeFree Diaper™ Innovation with Launch of FemCare UltraThin
TORONTO, CANADA & FRANKFURT, GERMANY - Feb. 18, 2025 /PRNewswire/ - GreenCore Solutions Corp. (GreenCore), a global leader in tree-free hygiene products, today announced the official launch of FemCare UltraThin, the Company's first tree-free feminine care line in Europe. Designed for today's enlightened consumer, FemCare UltraThin combines superior absorbency, an ultra-thin profile, and antibacterial protection, offering a high-performance, sustainable tree-free alternative to traditional feminine care products. Click here for more
PRESS RELEASES
Soft N Dry Diapers Corp. Rebrands as GreenCore Solutions Corp.
January 15, 2025 — Effective today, Soft N Dry Diapers Corp. announces its new name: GreenCore Solutions Corp. (GreenCore). The rebranding reflects the company’s evolving mission to lead the global hygiene industry with innovative, sustainable solutions that meet the growing demand for eco-friendly and high-performance disposable diaper materials. Click here for more
TreeFree Diaper® Delivers: Physical. Digital. Trust.
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