💹 TreeFree Diaper® — Turning Compliance Into Growth
From pulp-locked duopoly → to retailer-verified growth
The Market Flip
📊 2000–2020: Retailers grew +144% ($110B → $300B).
📉 Pampers + Huggies only grew +53% ($9.5B → $14.5B).
➡ Power shifted. Retailers now own the aisle, the consumer, and the ESG mandate.
Total Addressable Market Expansion
🚀 Traditional diapers = $67B category.
🌍 TreeFree reframes hygiene as a $100B ESG platform:
• Baby Care
• Adult Incontinence
• FemCare
Retail + Investor Advantage
Every retailer that swaps to
TreeFree Diaper® unlocks the same pattern:
Traceability → Compliance → Margin → Scale.
Each verified unit adds enterprise value — sustainability data becomes a growth metric.
ESG DRIVES SHAREHOLDER VALUE
When ESG proof becomes margin upside, investors win twice: lower compliance drag and higher growth velocity.
TreeFree Diaper®, verified through TreeFree Passport® and managed by TreeFree Connexion®, transforms hygiene from a cost center into a profit engine. Every retail adoption compounds value: compliance costs fall, margins expand, and scale accelerates.
Financial Translation →
•
Gross Margin: Significant upside for retailers.
•
Compliance Cost: ≈ –50 % vs pulp-based suppliers.
•
Velocity: Predictable, data-driven lift via TFC performance analytics.
Growth Translation →
•
Built-in distribution: Retailer networks = zero CAC.
•
Expanded TAM: Diapers + Incontinence + FemCare ≈ $100 B.
•
Scalable model: Market-by-market rollout — city → region → continent.
Investor Translation →
TreeFree Passport® is the first hygiene-sector proof system aligning all stakeholders —
retailers, regulators, and consumers — through verified ESG data.
Every adoption increases shareholder value because
proof builds trust, trust drives growth, and growth creates returns.
PRESS RELEASES
GreenCore Solutions and Merkas Tekstil Enter Strategic Supply MOU to Scale TreeFree Diaper® Rollout Across Europe
TORONTO, CANADA, FRANKFURT, GERMANY & ISTANBUL, TURKEY – September 17, 2025 – GreenCore Solutions Corp. (“GreenCore”), the global leader in tree-free diaper innovation, today announced the signing of a strategic Memorandum of Understanding (MOU) with Merkas Tekstil Sanayi ve Ticaret A.Ş. (“Merkas”), a premier Turkish manufacturer of air through bonded (ATB) nonwoven materials, to supply next-generation substrates such as ADL, as well as cover layers like TopSheet for GreenCore’s private label TreeFree Diaper® and FemCare UltraThin products across Europe. Click here for more
Previous Releases
PRESS RELEASES
GreenCore and Emerson TEN Partner on TreeFree Diaper® In-Store POS Displays
TORONTO, CANADA & FRANKFURT, GERMANY - July 21, 2025 – GreenCore Solutions Corp. (“GreenCore”), the global leader in tree-free disposable baby diaper innovation, today announced a strategic partnership with Emerson TEN OÜ (“Emerson”), an Estonian-based retail display and point-of-sale (POS) solutions leader, to transform in-store visibility and sales performance for TreeFree Diaper® and FemCare UltraThin across major European markets. Click here for more
Previous Releases
PRESS RELEASES
GreenCore’s TreeFree Diaper™ Innovation Leads to FemCare UltraThin Launch in Europe
TORONTO, CANADA & FRANKFURT, GERMANY - May 12, 2025 – GreenCore Solutions Corp. (“GreenCore”), a global leader in tree-free hygiene innovation, today announced the official launch of FemCare UltraThin, the company’s first tree-free feminine care line, available with universal packaging to private label retailers across Europe. Click here for more
Previous Releases
PRESS RELEASES
GreenCore’s TreeFree Diaper™ ‘Made-in-Europe’ Via PATH+ OEM Partner Program
TORONTO, CANADA & FRANKFURT, GERMANY - May 5, 2025 /PRNewswire/ -GreenCore Solutions Corp. (GreenCore) today announced the launch of full-scale European production of its flagship TreeFree Diaper™, marking a major milestone in its Retail Private Label Program (RPLP). The diaper is now 100% Made in Europe and positioned to meet accelerating retailer demand across the EU. Click here for more
Previous Releases
PRESS RELEASES
GreenCore Launches TreeFree Diaper Private Label Program – The Smart Eco Diaper for Modern European Retailers
TORONTO, CANADA & FRANKFURT, GERMANY - April 7, 2025 /PRNewswire/ -GreenCore Solutions Corp. (GreenCore), the global pioneer in tree-free hygiene technology, today announces the launch of the TreeFree Diaper™ Retail Private Label Program (RPLP) - a next-generation offering in sustainable baby care tailored for forward-thinking European retailers and modern moms. This eco-optimized, SGS-tested diaper platform helps retailers launch premium, planet-friendly store brands with speed, margin strength, and zero compromise on softness and performance. Click here for more
Previous Releases
PRESS RELEASES
GreenCore Solutions Corp. Expands TreeFree Diaper™ Innovation with Launch of FemCare UltraThin
TORONTO, CANADA & FRANKFURT, GERMANY - Feb. 18, 2025 /PRNewswire/ - GreenCore Solutions Corp. (GreenCore), a global leader in tree-free hygiene products, today announced the official launch of FemCare UltraThin, the Company's first tree-free feminine care line in Europe. Designed for today's enlightened consumer, FemCare UltraThin combines superior absorbency, an ultra-thin profile, and antibacterial protection, offering a high-performance, sustainable tree-free alternative to traditional feminine care products. Click here for more
PRESS RELEASES
Soft N Dry Diapers Corp. Rebrands as GreenCore Solutions Corp.
January 15, 2025 — Effective today, Soft N Dry Diapers Corp. announces its new name: GreenCore Solutions Corp. (GreenCore). The rebranding reflects the company’s evolving mission to lead the global hygiene industry with innovative, sustainable solutions that meet the growing demand for eco-friendly and high-performance disposable diaper materials. Click here for more
TreeFree Diaper® Delivers: Physical. Traceability. Trust.
↓47%
Reduced CO₂ Footprint
↓58%
Reduced H₂O (Water) Footprint
↓0%
Tree-Content
MEDIA COVERAge
