MEDIA COVERAge BY 50,000+ OUTLETS in 100+ COUNTRIES

THE STORE BRAND Diaper OF THE REGULATORY DECADE.

PL TreeFree Diaper® is is the first private label diaper platform in Europe that is legally exempt from TRACES-NT, deforestation checks, and pulp-origin filings. SGS Tested, available at scale.

THE EUDR-EXEMPT PRIVATE LABEL DIAPER

Built on TreeFree Core. Verified by TreeFree Passport®.
Zero Wood. Zero Filings. Zero Risk.


↓47%

Reduced CO₂ Footprint

↓58%

Reduced H₂O (Water) Footprint

↓0%

Tree-Content

Europe’s first EUDR-Exempt, SGS-Verified Private Label TreeFree Diaper® platform. Ready for shelf. Ready for audit.

EUDR Exempt → SGS-tested → Store-ready

SGS-tested →  absorbency →  dryness → integrity

#1. Why European Retailers are Switching

THE EUDR CHOKE POINT IS REAL. TREEFREE DIAPER® IS THE EXIT.

Europe enters 2026 with a 20-billion-unit compliance gap: pulp-based diapers cannot pass TRACES-NT at industrial speed.


THE RETAILER RISK:

Under Article 9, a single container of pulp requires geolocation polygons for 500+ forest plots.
If one polygon overlaps a protected area, the entire shipment is held.
A single container can contain fiber from 500+ plots… flagged if one polygon overlaps.


THE TREEFREE EXIT:

TreeFree Diaper® contains no wood, no bamboo, no viscose, no forest-risk materials.

  • No geolocation uploads
  • No polygons
  • No TRACES-NT DDS filings
  • No deforestation liability

We don’t “pass” the audit → we skip it.

#2. The European Retail Value Proposition

AUDIT-PROOF SCALE FOR THE POST-PULP ERA.

Retailers adopting TreeFree Diaper® gain:

1. Guaranteed On-Shelf Availability

The PATH+ network fills the 20B-unit vacuum left by non-compliant pulp.

2. Category-Leading Compliance

  • EUDR Exempt
  • CSRD-aligned
  • Green Claims compliant
    (“EUDR Exempt. CSRD Compliant. Green Claims Verified.” )

3. Industrial-Scale Volume

Our supply model scales by containers, not trees, so retailers can secure millions of units with lead times measured in weeks, not years.
(“Lead times measured in weeks, not years.” )

4. Strategic Category Leadership

A store brand diaper that is:

  • better for compliance
  • better for ESG
  • better in consumer performance

Transition PL from commodity alternative to category leader for safety and trust.

#3. Performance - SGS Tested for Retail Scale

PREMIUM PERFORMANCE WITHOUT THE PREMIUM PRICE.

TreeFree Diaper® matches or exceeds leading branded diapers in:

  • Absorbency: 426g
  • Dryness: 85%
  • Leakage Control: 84%

SGS Tested Performance (426g | 85% | 84%)”

THE SCIENCE BEHIND THE PERFORMANCE

The Advanced Synthetic Matrix (ASM):

  • absorbs faster
  • rewets less
  • maintains structure under load
  • eliminates the variability found in wood pulp

Synthetic precision delivers superior dryness… 0.09g rewet.

CONSUMER SAFETY

  • No chlorine
  • No pulp fibers
  • No industrial bleaching
  • Hypoallergenic & inert

A pure, inert core with zero bio-load.

#4. Traceability - Every Unit Verified

THE DIAPER WITH A DIGITAL PASSPORT.

Every pallet of PL TreeFree Diaper® ships with a Digital Proof Unit (DPU).
We replace manual paper trails with blockchain-anchored certainty.


WHAT THE DPU PROVES:

  • Factory of origin
  • 0% tree content
  • −47% CO₂
  • −58% water
  • Batch-level ESG metrics
  • EUDR Article 3 Exempt status

THIS IS A RETAIL FIRST:

  • Zero-document compliance
  • No TRACES-NT filings
  • Inventory that is “pre-audited” before hitting shelves

The DPU functions as a ‘Pre-Audit’ engine.

PL TreeFree Diaper® Delivers: Physical. Traceability. Trust.

SGS Tested

SGS Tested Performance (Absorbency 426g | Dryness 85% | Leakage 84%)

Retail Private Label

Universal packaging or custom options for TreeFree Diaper® 

TreeFree Passport® 

Retail-Grade Traceability. EU Verified. TreeFree Passport® ESG Proof.

MEDIA COVERAge BY 50,000+ OUTLETS in 100+ COUNTRIES