💹 The Uber for Hygiene — Massive Upside TAM
From pulp-locked duopoly → to retailer-owned flywheel.
The Market Flip
📊 2000–2020: Retailers grew +144% ($110B → $300B).
📉 Pampers + Huggies only grew +53% ($9.5B → $14.5B).
➡ Power shifted. Retailers now own the aisle, the consumer, and the ESG mandate.
TAM Expansion
- 🚀 Traditional diapers = $67B category.
🌍 TreeFree reframes hygiene as a $150B ESG platform:
• Baby Care
• Adult Incontinence
• FemCare
The Investor Flywheel
🔄 Retail Swap → ESG Proof → Margin Upside → Scale → Repeat.
Every store adoption compounds value.
ESG DRIVES SHAREHOLDER VALUE
When ESG proof becomes margin upside, investors win twice: lower compliance drag and higher growth velocity.
TreeFree transforms ESG from cost center to profit driver. Every retailer swap compounds: compliance costs drop, margins expand, scale accelerates. The investor flywheel turns ESG alignment into durable, repeatable returns.
Financial Translation →
• Gross Margin: +30% for retailers.
• Compliance Cost: -50% vs pulp-based suppliers.
• Shelf Velocity: Predicted before listing (VELO engine).
Growth Translation →
• Retailers = built-in distribution → zero CAC.
• TAM = diapers + incontinence + femcare → $150B.
• Scaling model mirrors Uber: city → region → continent.
Investor Translation →
ESG-first = regulatory tailwind, not headwind.
Stakeholders (customers, partners, regulators) are aligned by design.
Every swap = shareholder upside, because ESG proof → trust → durable scale.
PRESS RELEASES
GreenCore and Emerson TEN Partner on TreeFree Diaper® In-Store POS Displays
TORONTO, CANADA & FRANKFURT, GERMANY - July 21, 2025 – GreenCore Solutions Corp. (“GreenCore”), the global leader in tree-free disposable baby diaper innovation, today announced a strategic partnership with Emerson TEN OÜ (“Emerson”), an Estonian-based retail display and point-of-sale (POS) solutions leader, to transform in-store visibility and sales performance for TreeFree Diaper® and FemCare UltraThin across major European markets. Click here for more
Previous Releases
Certified Where It Counts: Performance. Planet. Compliance.
MEDIA COVERAge
